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Many Americans Viewing Streaming Video

Streaming video content viewing seems to be drawing lots of eyeballs, according to new figures from comScore Networks. The research firm reported that in June 2005 94 million people, or approximately 56 percent of the domestic Internet population, viewed some form of streaming video.

The average consumer viewed 73 minutes of streaming video per month over the three months ending June 2005, said comScore. Other interesting numbers regarding the growing popularity of streaming video include: 61 percent of video stream viewers are male; male and female viewers watch virtually the same amount of time, though the 18-34-year-old male segment accounts for the largest amount at 84 minutes; in June the daytime hours, defined as 10 a.m. to 4:30 p.m., had the most streaming activity with 18 streams per streamer.

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“This research confirms that streaming video is now part of the Web experience for a broad base of consumers,” said Peter Daboll, president and CEO of comScore Media Metrix. “This technology is changing advertising on the Web, by allowing richer, more emotive connections between brands and consumers.”

Digital Trends Staff
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