Multi-platinum recording artist Snoop Dogg got a promotion of sorts as he was named today as the new executive producer of XM Satellite Radio’s classic hip-hop channel The Rhyme. Snoop Dogg already has a presence on this station via his radio show “Welcome to Da Crunch With Big Snoop Doggâ€.
As executive producer, said XM, Snoop will provide the creative direction for the channel and assist in the development of new exclusive programming for The Rhyme, as well as other channels. In addition to serving as executive producer, Snoop will continue to host “Welcome to Da Chuuch” on The Rhyme, which debuted on XM in December 2004.
“I am truly excited about being able to have total control over the music and programming for The Rhyme on XM. I will play music that people have never heard and music that they haven’t heard in a long time,” said Snoop Dogg. “We need more Snoop Dogg music all the time because the music I play makes people feel good. Consider yourself a part of this new Snoop Dogg eargasm.”