Apple Music, which comScore deems as a rebranded version of previously tracked “iTunes Radio/Cloud,” was the No. 14 smartphone app in July, reaching 24.1 percent of the app audience.
“This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries,” comScore clarifies.
While Apple Music has already accumulated more than 11 million subscribers, there’s uncertainty about how many free trial subscribers will stay around after their trial ends. According to one study, 61 percent of free trial subscribers have already taken measures to ensure their subscription won’t auto-renew after the three-month trial period.
Facebook held onto its top spot on the list with a 73.3 percent reach. The company’s Messenger app was second with a 59.5 percent reach. YouTube (59.3 percent), Google Search (52.0 percent), and Google Play (51.8 percent) rounded out the top five.
In the same report, comScore notes that Apple remained the top smartphone manufacturer with 44.2 percent of the market in the three months ending in July, up 1.1 percentage points from the previous three-month period. Samsung followed with 27.3 percent of the market, down 1.3 percentage points.
Android remained the top smartphone platform with 51.4 percent of the market, down 0.8 percentage points from the previous period. Apple was second with 44.2 percent of the market, up 1.1 percentage points.
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