With the final regulatory hurdles cleared on Friday for the merger of telecom titans SBC and AT&T, a new logo today was unveiled as were confirmed plans to rename the Cingular Wireless brand name to the well known AT&T label.
The new AT&T is the largest U.S. provider of high-speed DSL Internet services and local and long-distance voice services and the No. 1 provider of data services to the Fortune 1000, said the new company. The new AT&T owns 60 percent of Cingular Wireless, which is the largest wireless services provider. As was confirmed by AT&T chairman and CEO Ed Whitacre to the newspaper USA TODAY, Cingular will be sold under the majority holder’s new name.
As for the new logo, said AT&T, “the new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence. Transparency was added to the globe to represent clarity and vision. Lowercase type is now used for the “AT&T” characters because it projects a more welcoming and accessible image. The core of the new logo remains blue because both the SBC and AT&T brands are strongly associated with that color. The overall design more accurately represents the company that is leading the industry in delivering best-in-class services to consumers and business professionals.â€
Customer bills will include the new AT&T logo on envelopes beginning in December and on actual bill statements beginning in February 2006.
