Skip to main content

Google sees fault in camera algorithms, vows to improve skin tone representation

Sundar Pichai stands in front of a Google logo at Google I/O 2021.
This story is part of our complete Google I/O coverage

Google’s strength in smartphone cameras has always been its A.I. and computational photography systems. The photo your phone gives you after you press the shutter button isn’t a copy of the exact thing you see — it’s a combination of dozens of frames melded together, processed by advanced algorithms. That creates a problem: Google found that its photo algorithms don’t do a great job of representing all skin tones and physical features properly.

In an announcement at Google I/O 2021, the company said i’s working to change that. Its goal is to “make smartphone photography truly for everyone […] to build a more accurate and inclusive camera.”

Recommended Videos

Google has spun up a new initiative in its photography division to ensure that its photo-processing algorithms accurately and appropriately represent people of color — from skin tones, to body and facial features, to hair types, and beyond. It started by assembling a group of photography experts to gather information on how computational photography has led to gaps in properly representing some groups, and started work on ensuring that the software in its cameras can counteract that.

“The work is for us to do. It’s not for people to change the way they look; it’s for us to change the way the tools work,” Google said.

Google photo algorithm white balance and exposure changes
Image used with permission by copyright holder

Some of the changes are a bit simpler than others. By tweaking the way that the auto white balance and auto exposure algorithms process images, the Google camera app can more accurately represent the tone of someone’s skin regardless of the surrounding scene.

And instead of simply assuming “a brighter image is better,” as is so often the case, it can take into account the fact that there’s a reason why certain parts of a scene are that color or tone. Google’s been at the forefront of combining multiple frames into composite photos, and this is another area where that type of expertise can be applied to a new philosophy.

Google photo algorithm color recreation changes
Image used with permission by copyright holder

This goes beyond color and brightness, of course. Google is also focusing on its algorithms for processing different hair types — for photos, selfies, and portrait mode shots. We’ve all dealt with the faux portrait shots that cut off glasses, ears, or chunks of hair, but Google has found that this disproportionately affected curlier hair types. New algorithm changes help to properly represent hair naturally, rather than artificially smoothing it out and removing definition from curls, for example.

Google photo algorithm hair representation changes
Image used with permission by copyright holder

Ultimately this all comes down to accuracy. Where various phones land on the spectrum of taking accurate photos or pleasing photos is a constant source of debate; but unfortunately, not enough of that focus has been given to representation of subjects no matter their skin tone or physical features. While we can and should discuss the subjective nature of whether the photo of a park or night scene has proper white balance or unnatural grain in the lowlights, there should be zero debate about the fact that camera algorithms should represent people as accurately as possible, without prejudice.

Google says all of these changes, and more, will be coming to Pixel phones in the fall — presumably coinciding with the Pixel 6 launch. But it doesn’t stop there; Google will be sharing “everything” it learns with the entire Android partner ecosystem, in hopes that other companies will join this initiative.

Andrew Martonik
Andrew Martonik is the Editor in Chief at Digital Trends, leading a diverse team of authoritative tech journalists.
I refuse to buy the Google Pixel 8 Pro, and it’s all Google’s fault
Someone holding the Bay blue Google Pixel 8 Pro.

I have a not-so-surprising confession: I tend to want every new phone that comes out. I'm a sucker for good marketing, and smartphone launches have some of the best marketing around. Whether it's a new feature like a telephoto lens, a bigger battery, a more vivid display, or a radically new form factor, I get a bad case of fear of missing out almost every time. It's why I often find myself buying the most expensive model, despite not really needing to.

So, I was slightly confused when the recent launch of the Google Pixel 8 Pro didn't leave me feeling like I wanted the phone at all. Or rather, I did, but the desire was undercut by another emotion: annoyance. I'm mad at the Pixel 8 Pro, but it's not for the reasons you might think.

Read more
Have an old Google Pixel? This camera test will make you want a Pixel 7a
The Pixel 7a and Pixel 4a's camera modules.

Three years separate the Google Pixel 4a and the Google Pixel 7a, and the internal specs and camera hardware are very different. But just how much do you notice when putting the two against each other and taking photos?

If you have a Pixel 4a and are thinking the Pixel 7a would be a good upgrade — or are interested to see how Google has advanced its camera and related software over the past three years — this test is for you.
How the cameras differ

Read more
I’m excited for the Google Pixel Fold, and you should be too
Side view of the Pixel Fold

It’s official: the Google Pixel Fold is coming. After months of rumors and speculation, Google revealed the Pixel Fold on Star Wars Day, of all days. With the tagline “May The Fold Be With You,” Google dropped a tweet that showed off the Pixel Fold in all of its glory. And now, after the official announcement at Google I/O 2023, the Google Pixel Fold is shaping up to be one of the more exciting releases this year.

I’ve always been an iPhone gal, but since I joined Digital Trends, I’ve been checking out Android phones more than ever before. I’ve taken quite a liking to the Pixel lineup of devices, including the Pixel 7 and Pixel 7a, which also just dropped today. But the Google Pixel Fold is the one device I can’t wait to get my hands on, especially when compared to the competing Samsung Galaxy Z Fold 4 (and the Galaxy Z Fold 5, which is likely coming this year too).
It looks like the perfect compact size

Read more