Apple doesn’t break its iPhone sales numbers down into individual models, so these aren’t official figures, but UBS analyst Steven Milunovich says the iPhone 6 accounts for 68 percent of all handset sales while the iPhone 6 Plus comes in at 23-24 percent. That leaves about 9 percent, which is made up by sales of older units in the line-up. Milunovich also reports that the pair of iPhone 6 handsets have attracted more interest than the iPhone 5s and 5c did at this point last year.
With shortages of iPhone 6 Plus stock around the world, it’s possible that demand for the device is actually stronger than CIRP’s figures show. The company also looked at phone capacities — on average, 48GB is the amount of on-board storage that consumers are opting for. That would suggest 64GB is proving much more popular than the entry-level 16GB, with 128GB appealing to a small subset of power users.
The iPhone has been a big hit for Apple: The company says the 10 million units that were shifted over the opening weekend were a new record for the smartphone, and the device should add a bumper boost to an already healthy bottom line. Apple will be hoping the Apple Watch makes a similarly big splash when it goes on sale sometime in the first half of next year — although it may be a while before we get any official sales figures for the wearable.
