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Jony Ive discusses why Apple finally made a stylus and named it Pencil

best drawing apps for the iPad Pro Apple Pencil
In the early years of emerging smartphone technology, it wasn’t time to bring out the stylus. Or at least, that’s what Apple’s CEO Steve Jobs and his famed designer Jony Ive seemed to think.

In an interview with Wallpaper Magazine’s editor-in-chief, Ive said that initially, it was important for the company to focus on improving and building a UI (User Interface) based on multi-touch with fingers. But with the launch of the $100 Apple Pencil in September, we’re ready to be more “dexterous.”

“For some people it will be a graphic instrument and to others it will be a fountain pen.”

“What we found is that there’s clearly a group of people that would value an instrument that would enable then to paint or draw in ways that you just can’t with your finger,” Ive said in the interview. “And I suspect that this isn’t a small group of people. I don’t think it’s confined to those of us who went to art school.”

The Apple Pencil has multiple pressure sensors that allow users to draw any kind of line. It’s also paired with two tilt sensors to detect the angle at which the user is drawing the line. The utensil’s low latency is another highlight Ive mentions in the interview. But Ive said the Pencil is not supposed to replace the finger.

“I think there’s a potential to confuse the role of the Pencil with the role of your finger in iOS, and I actually think it’s very clear the Pencil is for making marks, and the finger is a fundamental point of interface for everything within the operating system. And those are two very different activities with two very different goals,” he said.

Along that line of reasoning, the name Pencil was specifically chosen over stylus, so as to avoid the idea of the utensil as another tech gadget, and more to evoke an abstract idea to match the possibilities of the Pencil.

“Pencil, to me, seems very analogue in its association,” Ive said. “But what is challenging is that it will become many things. There’s an incredible painting app and very powerful drawing apps. For some people it will be a graphic instrument and to others it will be a fountain pen.”

The versatility of Pencil is already being showcased on the App Store with several optimized apps, including Procreate, Paper, and Adobe’s app suite. If interested, you can read more about the Pencil on Apple’s site. We are currently reviewing the Pencil, so stay tuned for our impressions. In the meantime, you can check out our iPad Pro review.

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Julian Chokkattu
Former Digital Trends Contributor
Julian is the mobile and wearables editor at Digital Trends, covering smartphones, fitness trackers, smartwatches, and more…
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Steve Jobs was famously not a fan of styluses, but regardless, you have to admit the Apple Pencil is tremendously useful when sketching, writing, or doing any sort of detail work on a touchscreen. That was even more true from iPadOS 14 on, thanks to the amazing Scribble feature, which allows you to handwrite in any text box and have it translated to plain text.

If you're a keen artist or note taker, then the Apple Pencil is a must-buy for your iPad. But wait a moment before you tap Buy -- do you know whether your iPad is compatible with the Apple Pencil and which generation of Apple Pencil you need? That's right, the Apple Pencil isn't a one-size-fits-all tool; you'll need to buy the correct Pencil to suit your iPad. And since prices for the Pencil start at around $100, you'll want to be absolutely sure you're buying the right one the first time. But don't worry -- we've got a simple guide so you can be sure you're buying the right Apple Pencil.

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Why Apple finally killed the Touch Bar on the MacBook Pro
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Today's Apple Unleashed event brought with it several interesting announcements, including the release of the two new MacBook Pros. These notebooks are an upgrade over the existing versions of the MacBook in every possible way, but there's something they actually lose -- the Touch Bar. Why did Apple finally choose to get rid of a feature it was once so proud of?

Introduced five years ago, the Touch Bar was certainly a novelty on the laptop market. The narrow touch display, located right above the keyboard, was meant to revolutionize the whole user experience. Intended as a quick connection between the typing we know from laptops and the touchscreens we use on our phones, the Touch Bar certainly seemed like something Apple had great plans for … until it didn't.
Great on paper, not in reality

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Apple’s former design chief Jony Ive to work with Ferrari
Apple chief design officer Jony Ive (middle) tests out a product at the 2019 Apple Worldwide Developer Conference.

Done with designing iPhones, iMacs, and other big-selling Apple gadgets, Jony Ive, the tech giant's former design guru, is turning his attention to top-end motors.
Two years after departing the tech giant as its head of design, Ive is embarking on a partnership with Ferrari, Bloomberg reported this week.

Jony Ive (left) & Tim Cook (Right) Apple
The “multiyear" collaboration will see Ferrari work with LoveFrom, the creative agency set up by Ive and fellow designer Marc Newson shortly after Ive departed Apple in 2019.
“The first expression of this new partnership will bring together Ferrari’s legendary performance and excellence with LoveFrom’s unrivaled experience and creativity that has defined extraordinary world-changing products,” Ferrari owner Exor said in a statement.
Beyond that, there’s little information on what Ive and Newson will be doing at Ferrari. Taking on an entire vehicle design? Possibly. Focusing on particular car components? Perhaps. Creating accessories for the Ferrari brand? Maybe. All will hopefully be revealed before too long, though a report in the Financial Times this week suggests the pair could be tasked with working on Ferrari’s first all-electric car, which is set to debut four years from now.
Ive has a long-running interest in vehicle design. In a 2014 interview with Time, he revealed that after he left school, he briefly attended a car-design course at London’s Royal College but was quickly put off as “the classes were full of students making vroom! vroom! noises as they drew.” The experience prompted Ive to switch to an industrial design course at a different college, a move that set him on a path that ultimately took him to Apple.
LoveFrom’s involvement with Ferrari comes nearly year after the design firm announced it was partnering with Airbnb. The collaboration was described as “a special collaboration,” though like Ferrari's announcement, details about the partnership have been scarce.

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