LG targets midrange buyers with slew of X series smartphones

By Christian de Looper Published June 16, 2016

lg launches x series phones power2 — Image used with permission by copyright holder

Looking for a great new phone but don’t want to break the bank? LG has you covered. The company has just launched a new range of smartphones in its X series, with all four of them being aimed squarely at the midrange market.

The devices are called the X Power, X Mach, X Style and X Max, and they’ll be added to a lineup already featuring the X Cam and X Screen. The phones will be available sometime later this month, and while details are still a little sketchy about the phones, we know that they’re aimed at different uses.

X-series-768x1024 — Image used with permission by copyright holder

As its name suggests, the X Power is aimed at giving users enough battery life to last the day — something it does with a hefty 4,100mAh battery, while still keeping a relatively thin frame that is 7.9mm thick.

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The X Mach is aimed at faster performance, supporting LTE Cat 9 3CA data transfers with a 1.8GHz processor. While it’s aimed at performance, that doesn’t mean its screen isn’t any good — it uses a QHD IPS Quantum display to offer clear images. It also has a “high-performance camera” that’s designed to take great low-light photos.

The X Style, as the name suggests, is all about looks — it offers a thin, curved body with a large display for media watching.

Apparently LG doesn’t have anything to say about the X Max — no specs for the device were offered in its launch announcement. Full specs, pricing, and specific availability are unknown at this time, but those should be made more clear when the devices launch later this month.

Midrange phones are becoming the real moneymakers for companies like LG. Sure, LG’s G series normally takes the spotlight, but it will be the X series that makes LG a large bulk of its money — at least when it comes to mobile.

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Christian de Looper

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Christian de Looper is a long-time freelance writer who has covered every facet of the consumer tech and electric vehicle…

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