Don’t get too excited, though. To be fair, you have to 3D touch a notification and unlock the phone in order to watch the video, but you don’t technically have to push any buttons. That’s a plus, right?
It’s the latest in an alert Apple has dubbed “Advanced Notifications,” in which “3D Touch on Notifications provides users with access to media attachments and live content.” And while At Bat isn’t the only app to be using Advanced Notifications, its certainly taking advantage of it more than just about anyone else. Or maybe we only think that because we really, really want to get our baseball highlight reels, and fast.
In essence, having Advanced Notifications as part of an app ensures that you never have to open the actual app ever again — after all, with this new update from At Bat, you can literally check scores and news at a glance. A word of warning, however — if you do want that nifty video feature, you have to be a paid subscriber of the MLB At Bat app.
It’ll be interesting to see how other applications begin to make use of Advanced Notifications, creating a user experience that’s more efficient than ever. Because really, why ever unlock your phone if you don’t have to?
