Get ready for It’s a Small World on your cell phone. Entertainment giant Disney announced today they had closed a deal with Sprint to bring a new mobile service called Disney Mobile to market next year on the Sprint Nationwide PCS network.
Disney Mobile, which Disney says is the first phone service of its type specifically developed for families, includes wireless voice service, exclusive handsets and a package of features, applications and content designed to bring Disney to you wherever you may go.
The new Disney Mobile business unit is part of the Walt Disney Internet Group and will be led by ten-year Disney veteran George Grobar. Sprint will handle the technology side of Disney Mobile, with Disney handling everything else.
“Disney Mobile will combine Disney’s heritage of quality and unparalleled brand equity in the family market with Sprint’s leadership in wireless voice and data services to create an engaging and easy-to-use mobile experience,” said Steve Wadsworth, president, WDIG. “This enhanced mobile service offering will ensure Disney’s place as a leader in the family mobile market, one of the fastest growing segments of the mobile industry. We’ll be in investment mode for the next several years, but expect that over the long run this initiative will generate solid financial returns for the company.”
More information on Disney Mobile, as it becomes available, will be found here.
