Skip to main content

Report: Apple concludes Anobit acquisition for $500 million

Anobit MSP flash controller

Following reports earlier this week that ever-secretive Apple was in talks to buy Israeli flash technology firm Anobit, Reuters is reporting that Apple has concluded the deal for a total of $500 million. But that’s not all: Reuters also has Apple planning to open a new research and development facility in Israel—the first time the company would have taken its development work outside the United States.

At $500 million, the acquisition of Anobit would count as Apple’s most-expensive takeover since it acquired NeXT—and along with it, Steve Jobs—15 years ago for $429 million and 1.5 million shares of Apple stock. However, Apple’s fortunes have shifted substantially since its “death spiral” days of the mid 1990s: the reported purchase price for Anobit is roughly one half of one percent of Apple’s current cash assets.

Apple’s interest in Anobit has everything to do with flash memory. Apple’s iPhone, iPod, iPad, and (increasingly) Mac computers rely on flash memory rather than traditional disk-based storage, for all the usual reasons: no moving parts, lower power consumption, and higher performance. However, rather than manufacturing heaps of flash memory, Anobit has been focussing on improving the design of flash memory to improve performance and reliability, as well as bringing down power needs and manufacturing costs. In fact, Apple is already using Anobit-designed flash in many of its flash-based products.

By acquiring Anobit—much in the same way Apple acquired PA Semi back in 2008—Apple gets an exclusive lock on Anobit’s flash memory innovation—meaning Apple will get the call on whether or not Anobit’s technology is available to competing smartphone and portable device makers. We’re guessing not.

Apple’s decision to open an R&D center in Israel is also interesting, making Apple one of a group of large global technology companies like Qualcomm and Intel that have set up facilities near Israel’s Institute of Technology.

Editors' Recommendations

Geoff Duncan
Former Digital Trends Contributor
Geoff Duncan writes, programs, edits, plays music, and delights in making software misbehave. He's probably the only member…
In 2023, it’s time to finally ditch your real wallet for Apple Pay
Front of Apple Card

In the early 2000s, the U.S. started accepting contactless payments at credit card terminals, which used near-field communication (NFC) technology to make it happen. However, it was still too early and not widely adopted until 2008, when the major credit card companies began to offer contactless credit cards.

But contactless payments continued to evolve. Soon enough, Apple added Apple Pay in 2014, allowing you to add your credit and debit cards in the digital Wallet app and pay with your phone. There is also Google Pay for Android devices, and even Samsung has its own version of mobile payments called Samsung Pay.

Read more
Forget Apple’s newest iPad — the Galaxy Tab S8 should be your next tablet
Samsung Galaxy Tab S8 alongside the tenth-gen iPad.

For a while now, the tablet industry has been rather boring. That's not due to the lack of compelling devices, but because of lopsided competition. Apple’s iPads have reigned supreme, and with the arrival of iPadOS, Apple made it clear that it was serious at playing the tablet game.

The dominance has been particularly evident at the entry level, where the $329 iPad has been the default choice for an affordable, reliable tablet. That’s not the case anymore in 2022. The "entry-level" 10th-gen iPad now starts at $449. It looks fresh, offers USB-C nirvana, and comes with a new Magic Keyboard to sell its computing chops.

Read more
Apple Health vs. Samsung Health? What I learned after using both
The Apple Watch Series 8 and Galaxy Watch 5.

One of the main reasons to wear a smartwatch is to track your health, exercise, and sleep. Both Apple and Samsung have comprehensive health platforms, Apple Health and Samsung Health, but are they really much different from each other?

We’ve been using both, connected to the Apple Watch Series 8 and the Samsung Galaxy Watch 5, to find out.
The apps

Read more