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This is the official date Samsung will announce the Galaxy S24

Samsung logo sign at the Mobile World Congress.
David Ramos / Getty Images

2024 has barely started, but we already have an exciting development in the mobile tech space. Specifically, we now know the exact date Samsung is announcing the Samsung Galaxy S24 series.

On January 2, Samsung sent official invitations for the next Galaxy Unpacked event. It will take place on Wednesday, January 17, at the SAP Center in San Jose, California. It’s a change of pace from the typical New York and San Francisco locations where Unpacked has traditionally occurred and a much different setting from last year’s Unpacked in Seoul, where Samsung announced the Galaxy Z Flip 5 and Galaxy Z Fold 5.

Official invite for Samsung's Galaxy S24 Unpacked event, happening on January 17, 2024.
Samsung

The invite doesn’t reveal much, simply showing three gray star-like shapes — the color possibly teasing the titanium design for the S24 Ultra. The shapes could be teasing the logo for the reported AI features coming to the S24 series, though that’s purely speculation on our part.

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This month’s Unpacked officially kicks off at 10:00 a.m. PT / 1:00 p.m. ET. Samsung’s inviting folks to watch it in person, but it’ll also be livestreamed for everyone to watch on Samsung’s website, YouTube channel, and other social platforms.

In addition to announcing the date of Unpacked, Samsung also detailed its latest “Reserve” offers. Similar to previous Samsung launches, you can now enter your name and email address on Samsung’s website to receive a $50 credit when you preorder any of the Galaxy S24 models once they’re available.

There’s no commitment to get the credit beyond sharing your name and email with Samsung, so if there’s even the slightest chance you’ll end up buying an S24, you might as well take advantage of it.

Leaked design schematic of Samsung Galaxy S24.
Galaxy S24 render OnLeaks / SmartPrix

Although Samsung doesn’t explicitly mention the Galaxy S24 by name in its invite, it’s all but guaranteed to be the focus for the January 17 Unpacked. In typical fashion, we’re expecting three new phones from Samsung: the Galaxy S24, Galaxy S24 Plus, and Galaxy S24 Ultra.

We aren’t anticipating any significant upgrades with this year’s phones. Samsung is likely sticking with very similar designs for all three phones compared to their S23 counterparts, with the biggest change being some new colors. There’s also talk of the Galaxy S24 Ultra using a titanium design, not unlike the iPhone 15 Pro.

Front and back renders of the Samsung Galaxy S24 Ultra.
Galaxy S24 Ultra render OnLeaks / SmartPrix

As far as other upgrades go, we should get the Snapdragon 8 Gen 3 processor, slightly larger displays, and some minor camera tweaks. Interestingly, there’s been talk of Samsung axing 10x zoom on the S24 Ultra — one of the Galaxy S23 Ultra’s best features. Furthermore, at least one report claims the S24 and S24 Plus will be cheaper than their predecessors, while the S24 Ultra will get a small price increase.

The next couple of weeks are bound to be filled with more leaks and rumors, but we now have a proper date to look forward to when everything becomes official.

Joe Maring
Joe Maring has been the Section Editor of Digital Trends' Mobile team since June 2022. He leads a team of 13 writers and…
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