Launched by local officials in Seoul in 2014, the event dares online addicts to power down their handsets, sit in a park, and do absolutely nothing. Woah, imagine that.
“Let our brain – never free from information overload from a smartphone, TV or computer – relax!” the contest organizers implore, adding, “Let’s enjoy just thinking nothing!”
If the mere thought of being separated from your trusty smartphone brings a bead of sweat to your brow, this certainly isn’t the contest for you. In fact, it turned out that this year’s contest wasn’t for most of Seoul’s 10 million people, as only 1,500 people applied to enter, the Guardian reported.
Going with the slogan, “relax your brain,” the competition’s 60 selected finalists sat on mats in a city park on Sunday for a full 90 minutes, doing very little.
Contestants simply had to look as spaced out as possible, and concentrate on thinking about nothing, certainly not their smartphone and all the incoming messages they might be missing. Sleeping, eating, talking – and using gadgets – were all strictly prohibited for the duration of the competition. Judges also monitored contestants’ heart rates, a clever move that guaranteed to expose a stressed
After a fiercely fought one-and-a-half hours that for spectators may have been as exciting as watching a skin form on hot milk, Sunday’s winner was announced as prominent local rapper Crush. “I was so exhausted physically and mentally while preparing an album, so I just wanted to relax for a while,” Crush said after the results were announced, adding, “This event is highly recommended for those who have migraines or complicated thoughts.” Though perhaps not highly recommended for smartphone addicts.
