Skip to main content

Netflix original series goes international, new show 3% shot entirely in Brazil

netflix original series 3 percent shot in brazil
Boutique Filmes
Netflix is taking things international with its first original series shot entirely in Brazil, entitled 3%.

The series, starring Joao Miguel (Estomago) and Bianca Comparato (Avenida Brasil), is dubbed a futuristic thriller that looks at life’s often unfair, sometimes even cruel, process for presenting people with opportunities.

According to Boutique Films, which is producing the series, 3% will unfold in a corrupt place called “Hither,” where people go through a process to get to “Thither” once they turn 20. “Thither” promises a better life. But they have to get through a series of moral dilemmas, and plenty of danger, before they get there. That’s if they’re even among that lucky 3% who get the chance. Which begs the question: what happens to the other 97%?

Related: Netflix launches in the land of the rising sun on September 2

“Ultimately,” says the Oscar-nominated director Cesar Charlone (City of God, Blindness), “the series questions the dynamics of society that imposes constant selection processes we all have to go through, whether we like it or not.”

Survival of the fittest? A dog eat dog world? A new kind of Hunger Games? It sounds like the program will look at notions much like these in a highly dramatic way, perhaps even similarly to a twisted British horror show, Black Mirror, which is also available on Netflix.

The show, based on a story that was written by Pedro Aguilera a few years ago, will start filming in Ultra HD 4K in 2016, and will debut exclusively on Netflix worldwide later that year. Charlone has signed on to direct the first season, and Tiago Mello will executive produce.

Mello calls Netflix “one of the most innovative networks in the world. Netflix’s willingness to invest in Brazilian content, local talent and creative storytelling is key for our growth as an industry.”

Erik Barmack, Netflix’s Vice President of Independent and Local Content, says he’s “confident that this fascinating premise will be widely enjoyed by our members internationally.”

When Netflix began its international expansion into 43 countries and territories in Central and South America, and the Caribbean in September 2011, Brazil became the first country to gain access. A subscription there cost the equivalent of about $9.10/mo. – slightly more expensive than in the U.S. and Canada, where the service launched at $7.99 (now $8.99 for new subscribers.)

Christine Persaud
Christine is a professional editor and writer with 18 years of experience in trade and consumer journalism. While she started…
5 shocking revelations from the Netflix docuseries Waco: American Apocalypse
David Koresh smiling in a black and white photo shown in Waco: American Apocalypse.

On February 28, 1993, the U.S. government attempted to enter the Mount Carmel Center ranch housing members of the Branch Davidian religious cult. They were executing a search warrant for the alleged possession of a stockpile of illegal weapons, including ones members had allegedly modified for automatic firing capabilities. They were also  seeking out the leader David Koresh in hopes of a peaceful surrender. But the Bureau of Alcohol, Tobacco, and Firearms (ATF) agents did not expect the gunfight that would ensue.

The 51-day standoff that marked one of the largest such conflicts in the country's history, and the tragic end to the story, is chronicled in Waco: American Apocalypse. The three-part Netflix docuseries features never-before-seen material and interviews from law enforcement, ATF agents, FBI snipers, journalists, and survivors.

Read more
Netflix’s Castlevania series should be your next dark-fantasy fix
Collage of the main cast of Castlevania season 3 on Netflix.

While the infamous "video game curse" is still prevalent today in modern-day adaptations, Netflix's Castlevania animated series was arguably the first to break that pattern. It originally premiered in 2017 with a brief, four-episode-long first season, but the impact that it had seemed to finally tap into the potential of video game series adapted for TV and/or film.

The jury is still out on whether live-action productions could do justice to their source material -- though, perhaps HBO's The Last of Us could produce that first major shift -- but the animation medium looks to have unlocked something. With fantasy cemented as a pop culture staple thanks to the likes of House of the Dragon and The Lord of the Rings: The Rings of Power, Castlevania is an excellent animated dark-fantasy series to binge. From its stylish anime inspiration to its stunningly animated set pieces, it chases that genre high.
The perfect blend of Western style with Japanese anime

Read more
Treason trailer features Charlie Cox in Netflix’s MI6 series
Charlie Cox stands against the wall in a scene from Treason.

Netflix has released the first trailer for Treason, an espionage thriller set in the world of MI6. The limited series features Charlie Cox as Adam Lawrence, a British intelligence officer thrust into command after a failed assassination attempt against the chief of MI6.

Treason | Official Trailer | Netflix

Read more