Skip to main content

Move aside, Pandora: Spotify might be planning an IPO for this fall

spotify taylor swift ceo billion subscribers pandora

Launched in October 2008 and based in Sweden, Spotify now offers its music streaming and subscription services worldwide, including in the United States. Since its launch, the service has been a private company, not revealing revenue figures. A new report claims that Spotify could soon join Pandora as a public company.

Reported by Quartz, “sources familiar with the process” say that Spotify will hold formal meetings as early as April in anticipation of the company’s public offering, which could happen this fall. Adding fuel to the fire, Spotify took out a $200 million credit line from lenders, which include Morgan Stanley, Deutsche Bank, and Goldman Sachs earlier in March.

In recent years, a number of Internet-based companies have flocked Wall Street to get the big bucks an initial public offering nets. Facebook had initial struggles, though share prices are now well above what the company initially offered. Zynga, meanwhile, floundered even before going public, with the company yet to recover from its immense dropoff. More recently, King went public and was met with decreasing share prices as soon as the bell rung.

However, Quartz’s sources are confident in Spotify’s success in Wall Street, due in large part to the company’s business model. Unlike Pandora, which earned most of its earnings from advertising, the majority of Spotify’s earnings come from subscriptions.

While you can choose to use Spotify for free and listen to ads, the service also has a Premium version, which offers the ability to play songs, regardless of device, for $10 a month. Most recently, Spotify began to offer college students half-off the service’s Premium price tag for one year.

Image courtesy of Quartz

Editors' Recommendations

Williams Pelegrin
Former Digital Trends Contributor
Williams is an avid New York Yankees fan, speaks Spanish, resides in Colorado, and has an affinity for Frosted Flakes. Send…
What is spatial audio? Apple’s 3D sound feature fully explained
Person listening to spatial audio using Apple AirPods Max headphones.

At WWDC 2021 (Apple's annual Worldwide Developers Conference), Apple officially added support for spatial audio with Dolby Atmos Music for Apple Music. It quickly became a popular format among consumers, too: Apple estimates that by February 2022, playback of spatial audio tracks had quadrupled from just a few months prior as people experimented with the format. But what exactly is spatial audio? How is it different from (or the same as) Dolby Atmos? And what kind of audio equipment do you need to listen to it?

There's a lot of ground to cover, and some of it is a bit technical, but we're going to break it all down in easy-to-understand terms. You'll be a spatial audio expert in minutes, and you'll know exactly how to access this growing trend in movie and music streaming.
What exactly is spatial audio?

Read more
The best podcasts of 2022
best podcasts

Whether you've already stored all your favorite podcasts in your app of choice, ready for listening, or are new to the world of podcasts, there's no denying their popularity. Podcasts are everywhere these days and have become some of the most beloved entertainment and education mediums worldwide. Whatever you're into, from tech and video game chat to world news and politics or true crime, there are plenty of specialized interest shows to choose from.

With so many podcasts available, there’s no way that you can listen to all of them. To help you out, no matter your interests, we've gathered a variety of shows to turn you on to your next great listen.

Read more
How to convert your vinyl to a digital format
Rebirth of cool: Is vinyl ready for a second wind, or just a fad?

It doesn't matter one bit if your vinyl collection consists of just a single milk crate or if it fills several Ikea Kallax shelves and is slowly taking over your home — we can all agree that there's just something about vinyl.

Maybe it's the warm, uncompressed sound spinning off a solid turntable, or the feel of holding a physical piece of art in your hands while the record spins — it's a special experience that has regained much of its glory in a world dominated by digital streaming. The problem is, records are fragile, and crates full of them don't fit in your back pocket.

Read more