Skip to main content

5 tiny outdoor companies making innovative gear you need to know about

best outdoor gear companies you have never heard of granite header
Granite Gear/Facebook
The outdoor gear marketplace has grown so fast in America over the last decade that it has become nearly impossible to stay up to date with every new company making innovative, new, and useful products. While buying from the large, well-known corporations can be safe and reliable, there are many other smaller companies that are pushing the boundaries and limits of outdoor gear by focusing on a niche. Here are five companies that should be on your radar.

Tarptent

Ultra-light and compactable gear is now the name of the game. Many companies and established adventurers are pushing the use of tarps as shelter over tents. Tarps are open, exposed to bugs and insects and often tough to set up in the elements. Tents are heavy and take time to set up. Tarptents are the best of both worlds. They are ultralight while also maintaining all the quality characteristics of a tent. The single walled shelters are bug-proof, water-proof and also have a built in floor and zipper. Those who desire a stronger barrier from the elements can choose among nine different double wall Tarptent shelters. To simplify the set up process nearly every style can be put up with a ski or trekking pole in the place of a tent pole thus saving further weight. All Tarptents are manufactured in the USA with all USA materials right in Seattle, Washington.

Recommended Videos

Reel Cameras

Whether swimming, snowboarding or skydiving, action cameras are everywhere. The cameras keep pushing the envelope by getting smaller, higher quality and more durable. The market is controlled by a few large companies but there are smaller players that focus on a more limited range. Reel Cameras is a little known company that only sells one camera along with mounts that rival the best in the action camera market. The HD Slayer camera features changeable lenses, low light and underwater settings, built-in LED lighting, as well two SD card slots. The camera company is based out of Idaho and has been continually growing since the release of its first prototypes. It still has the small company feel and welcomes all customers to be a part of the Reel Camera community by uploading videos to its website.

Point 6

Point 6 socks are the perfect sock company for any activity. In an industry as crowded as a sock drawer, Point 6 is a relatively new company started by the creators of Smartwool (now owned by Timberland) and continues to use merino wool for its moisture wicking properties. The socks have no toe seam and are reinforced up through to the upper with sport specific padding. The company also guarantees the socks for life, a promise that is rare in the sock world. When the first pair gets a hole in it, send it back and Point 6 will send out a new pair with no questions asked. The company started when the owners came out of retirement when they saw the quality of name brand outdoor socks deteriorating. This company is truly about quality and stands behind it.

Guthook Hikes

Navigating a trail with a separate GPS is now a thing reserved only for the most specialized applications. With the increased accuracy of smartphones and the ever growing number of apps, there is no need to carry a separate GPS. Guthooks is a location app that has furthered the navigation app world of smartphones. Guthook has a multitude of trails and regions ready to download right to your phone. The app will then work even without service and still accurately display the current location along with the downloaded maps. The app currently has 18 different trails and locations available ranging from San Jacinto and the New England trails system to the Camino and the Pacific Crest Trail. Guthook didn’t stop at navigation software though. Water sources, points of interests and road crossings are loaded along the route with a detailed description of how to reach each. The users of Guthook can comment on each waypoint on the quality, accuracy and reliability. Guessing which water sources are running is now a thing of the past.

Granite Gear

From Everest to every long trail in America, these packs have seen everything. Unlike many companies that make backpacks, durability and comfort and the main principles in Granite Gear’s design. Simplicity and functionality separate them from competitors. For example, the Lutsen series features a pack stripped down to the essentials, no unnecessary pockets, straps or zippers, and thus the pack is nearly a pound lighter than a comparable pack from competitors. The Nimbus Trace Access line features a frame sheet made with a maple-core composite laminate that is strong, light, and natural. The company started in response to failing gear on a trip in Minnesota and has since met continually the demands of its customers. Now based out of Asheville, North Carolina Granite Gear has expanded its product line to include more accessories along with a more diverse range of packs to include every lifestyle. Their packs have been to Afghanistan and both the North and South Pole.

Jeff Garmire
Jeff took a unique route to technology. He started a blog and then proceeded to hike 13,000 miles while keeping a daily blog…
Goodbye, coolers. The EcoFlow Glacier doesn’t need ice — it makes it
The EcoFlow Glacier is a fridge shaped like a cooler with its own battery,

Every cooler operates on borrowed time. It leaves for your camping trip brimming over with crisp produce and ice-encrusted beer that looks straight out of a Super Bowl commercial, and returns with a soggy block of foil-wrapped cheddar cheese floating in a pool of mustard water. Mother Nature always wins.

Perhaps that’s why I was so enamored when I saw the EcoFlow Glacier at CES 2023. Less a cooler than a mobile battery-powered fridge on wheels, the sleek electric Glacier not only obviated the need for ice, it would make ice for me in 18 minutes. My home fridge can’t even do that, and I didn’t even know I wanted it to until just now. When EcoFlow offered to let me try the Glacier, I envisioned sipping a perspiring glass of whiskey in the tropics and accepted the occupational hazards of my job.

Read more
I was wrong. E-bikes are so practical, they’re a transit cheat code
An Aventon Level 2 ebike sits outside a grocery store.

Confession: Despite loving both bikes and gadgets, e-bikes never excited me. Compared to my bicycle, e-bikes seemed unfair. Compared to my motorcycle, they seemed slow. Compared to my car, they seemed impractical.

But with $1,500 federal e-bike rebates potentially on the horizon at part of E-Bike Act, I decided it was past time to reconsider. Not just because 30% off would make them way more accessible, but because the entire idea that e-bikes could be worthy of a rebate changed the way I looked at them: less as toys, more as transit. Had I written off an entire way of getting around because I was looking at it the wrong way?

Read more
Upway launches one of the best marketplaces for certified e-bikes, new or not
Man holding ebike from Upway in a field, lifestyle image.

This content was produced in partnership with Upway.
It wasn't too long ago that e-bikes were a rare sight, but all of that has changed, and rightfully so. Electric bikes are all over the road these days, and there are many brands either venturing into the technology, to launch their own versions of the sustainable transportation option or reiterating existing and traditional designs. From Aventon to Schwinn, or RadPower to Momentum, with so many opportunities, the prevailing question is, where do you go to find the best deals and the best information about these brands and their e-bike models? The answer is Upway, the number one certified electric bike provider and an official partner to many of the aforementioned brands.

What is Upway, exactly? It's a marketplace, specializing in e-bikes, featuring an inventory that's sourced from some of the best brands in the world. There are American brands -- like Specialized, Cannondale, and RadPower -- and European brands -- like Riese, Muller, and VanMoof. The best part is the discounts, offering up to 60% off retail, for a plethora of brands. Upway is on a mission to make sustainable mobility affordable for everyone. It's also one of the best places to go for a new or pre-owned e-bike, and here's why:

Read more