Skip to main content

Fend is a unique folding bike helmet that banishes the bulk

A Manhattan-based startup is determined to give you one less excuse for not wearing a bike helmet.

If you’re still refusing to strap one to your head because you don’t like the idea of lugging the bulky thing around, then check out this innovative design that’s just hit Kickstarter.

Called Fend, this particular head protecter collapses to a third of its original size, allowing you to pop it in a bag or backpack when you reach your destination.

Now, if you’re thinking, “A helmet that collapses? That doesn’t sound very safe,” then fear not. Fend clicks securely into place when it’s opened up, making it as sturdy as a regular helmet. Most importantly, its hard shell ABS construction and other design features ensure it exceeds both U.S. and European safety standards, and helps it meet all the necessary certification requirements.

Fend’s co-creators, Sujene Kong and Christian Von Heifner, have also come up with an attractive build that puts it ahead of some of the dorkier designs on the market. Even better, it incorporates streamlined vents for maximum breathability. In other words, your head will stay cool when you’re pedaling the streets.

The idea for the unique helmet came about after Christian was hit by a car while out on his bike. No, he wasn’t wearing a helmet.

“This was a major wake-up call and made us ask ourselves why we don’t wear helmets,” Sujene told Digital Trends. “To put it simply, they’re bulky, hot, and annoying to carry around. We realized these reasons were at the expense of our safety and possibly even our lives. As experts in product development and design, we decided to take matters into our own hands.”

The R&D facilities and supply chains are already in place for Fend, but the Manhattan-based team is hoping to secure $40,000 of Kickstarter funding to cover the tooling and manufacturing costs.

Pledge $79 and, assuming the campaign runs according to plan, a Fend helmet will be on your head as early as May 2017. This is an early-bird price so you’ll have to hurry; it’ll cost $120 when it goes on general sale.

When you learn that wearing a bicycle helmet reduces the risk of head injury by 85 percent, cyclists who still forgo the protector might want to start looking around for a design that suits. If the Fend’s of interest, head over to its Kickstarter page to learn more.

Trevor Mogg
Contributing Editor
Not so many moons ago, Trevor moved from one tea-loving island nation that drives on the left (Britain) to another (Japan)…
Goodbye, coolers. The EcoFlow Glacier doesn’t need ice — it makes it
The EcoFlow Glacier is a fridge shaped like a cooler with its own battery,

Every cooler operates on borrowed time. It leaves for your camping trip brimming over with crisp produce and ice-encrusted beer that looks straight out of a Super Bowl commercial, and returns with a soggy block of foil-wrapped cheddar cheese floating in a pool of mustard water. Mother Nature always wins.

Perhaps that’s why I was so enamored when I saw the EcoFlow Glacier at CES 2023. Less a cooler than a mobile battery-powered fridge on wheels, the sleek electric Glacier not only obviated the need for ice, it would make ice for me in 18 minutes. My home fridge can’t even do that, and I didn’t even know I wanted it to until just now. When EcoFlow offered to let me try the Glacier, I envisioned sipping a perspiring glass of whiskey in the tropics and accepted the occupational hazards of my job.

Read more
I was wrong. E-bikes are so practical, they’re a transit cheat code
An Aventon Level 2 ebike sits outside a grocery store.

Confession: Despite loving both bikes and gadgets, e-bikes never excited me. Compared to my bicycle, e-bikes seemed unfair. Compared to my motorcycle, they seemed slow. Compared to my car, they seemed impractical.

But with $1,500 federal e-bike rebates potentially on the horizon at part of E-Bike Act, I decided it was past time to reconsider. Not just because 30% off would make them way more accessible, but because the entire idea that e-bikes could be worthy of a rebate changed the way I looked at them: less as toys, more as transit. Had I written off an entire way of getting around because I was looking at it the wrong way?

Read more
Upway launches one of the best marketplaces for certified e-bikes, new or not
Man holding ebike from Upway in a field, lifestyle image.

This content was produced in partnership with Upway.
It wasn't too long ago that e-bikes were a rare sight, but all of that has changed, and rightfully so. Electric bikes are all over the road these days, and there are many brands either venturing into the technology, to launch their own versions of the sustainable transportation option or reiterating existing and traditional designs. From Aventon to Schwinn, or RadPower to Momentum, with so many opportunities, the prevailing question is, where do you go to find the best deals and the best information about these brands and their e-bike models? The answer is Upway, the number one certified electric bike provider and an official partner to many of the aforementioned brands.

What is Upway, exactly? It's a marketplace, specializing in e-bikes, featuring an inventory that's sourced from some of the best brands in the world. There are American brands -- like Specialized, Cannondale, and RadPower -- and European brands -- like Riese, Muller, and VanMoof. The best part is the discounts, offering up to 60% off retail, for a plethora of brands. Upway is on a mission to make sustainable mobility affordable for everyone. It's also one of the best places to go for a new or pre-owned e-bike, and here's why:

Read more