Skip to main content

Nike’s Adapt BB shoes let you tighten your laces with an iPhone

Ever since Marty McFly donned a pair of self-lacing shoes in Back to the Future II, we have been obsessed with getting our hands on similar footwear. After all, in an age when we all carry computers in our pockets, are constantly connected with friends on social media, and can stream vast entertainment libraries wherever we go, who has time to bend over to tie their shoes? Thankfully, Nike is edging closer to making the dream of self-lacing shoes a reality for the masses by introducing a new model made specifically for basketball players.

Recommended Videos

The new Nike Adapt BB builds on the technology that the company first introduced in its HyperAdapt 1.0 model back in 2016. The Adapt BB uses a new power lacing system called FitAdapt, which can either be controlled manually using buttons on the shoe itself or via a smartphone app. This gives athletes the ability to adjust the shoes as needed throughout a game.

Nike says that a basketball player’s foot can expand up to a half-size throughout the course of a game. This can cause a shoe to become less comfortable and can impact blood flow to the foot as well. Ultimately, this can cause a subtle shift in how an athlete moves on the court, potentially reducing speed, jumping ability, and dexterity. The Adapt BB is designed to counter that.

When you place your foot inside the shoe, built-in sensors detect the amount of tension that is needed on the laces and adjusts the FitAdapt system accordingly. Tiny motors and gears move inside the Adapt BB to create a suitable fit for the individual athlete’s feet. That fit can be adjusted manually using the onboard buttons, but connecting the shoes to a smartphone via Bluetooth unlocks a few extra features. For instance, an athlete can set create preset profiles for each shoe and make quick adjustments as needed. During a timeout, he or she can reduce the tension in the shoes for greater comfort then tighten up the fit as they head back out on the court.

Introducing Nike Adapt BB

Other nice features include the ability to customize the color of the glowing buttons on the shoe and recharge the footwear wirelessly. The Adapt BB has fully upgradeable firmware as well, allowing Nike to tune performance and add features over time.

Nike says the FitAdapt system will roll it out to footwear for other sports in the months ahead, with the system being customized to meet the specific demands of other activities. For now, though, basketball players are the first to get to test the new technology as the Adapt BB starts shipping in February for $350. Also, the shoes will make their first professional appearance on the feet of Boston Celtics guard Jayson Tatum, who faces the Toronto Raptors on Wednesday, January 16.

Kraig Becker
Former Digital Trends Contributor
Kraig Becker is a freelance outdoor writer who loves to hike, camp, mountain bike, trail run, paddle, or just about any other…
Want to turn your iPhone into a Galaxy S23? This app is for you
OneUI TryGalaxy view

The best kind of marketing is the one that happens in the hands of an interested person who just might be your next customer. Samsung certainly thinks that way and is trying its best, not just because it’s a sound strategy, but also owing to the fact that arch-rival Apple has mastered the art with its meticulously imagined store experience.

Samsung’s latest ploy is a web app designed for iPhones that will give you a taste of its One UI 5.1 software that runs on its Galaxy S23 series phones. Actually, scratch that. The company is welcoming you to “the other side” by letting you experience its heavily customized take on Android and find out for yourself if it can surpass iOS for you. The solution is called Try Galaxy.
Try Galaxy makes your iPhone a Samsung phone

Read more
Trading in your iPhone with Apple? You’ll get less than yesterday
An iPhone 14 Pro Max with the display turned on. We see the Home Screen and Pixel Pals running in the Dynamic Island.

For the second time in two months, Apple has reduced the trade-in values of many of its iPhones and other products.

Spotted by MacRumors, the adjustments are pretty significant for some of its handsets.

Read more
Your iPhone may be collecting more personal data than you realize
The power key on the side of the iPhone 14 Plus.

It's widely believed that iPhones are among the most secure smartphones you can buy — and that's largely true. But what if your iPhone was collecting more personal data about you than you were led to believe? According to security researchers Tommy Mysk and Tala Haj Bakry, that's exactly what's happening.

Late in the evening on November 20, Mysk and Bakry published a series of tweets digging into something called "Directory Servicers Identifier" — or "DSID" for short. When you set up your iPhone for the first time, Apple asks if you want to share analytics data with the company to "help Apple improve and develop its products and services." You're then given a DSID if you agree to this, and upon doing so, Apple states that "none of the collected information identifies you personally." According to Mysk and Bakry, however, that may not be entirely accurate.

Read more