Facebook says that the change is based both on academic research and its own studies of user interactions. “Academic research on correcting misinformation has shown that putting a strong image, like a red flag, next to an article may actually entrench deeply held beliefs – the opposite effect to what we intended,” wrote Tessa Lyons, Facebook product manager. “Related Articles, by contrast, are simply designed to give more context, which our research has shown is a more effective way to help people get to the facts. Indeed, we’ve found that when we show Related Articles next to a false news story, it leads to fewer shares than when the Disputed Flag is shown.”
Facebook says that while the flag alerted users to fake news, the label didn’t help users determine which part of the article was false. Another problem is that the icon required at least two fact checkers to determine its accuracy before giving the piece that false label. In many cases, Facebook says, false articles were slipping through because there weren’t enough organizations in that particular area to check the facts.
- 1. Before, using the disputed flag
- 2. After, using related articles
After testing Related Articles earlier this year, Facebook says that using relevant links with the original article led to fewer shares. Those additional links often include articles from the same fact-checking organizations that provided information for those disputed flags. The articles help readers see not only that the article isn’t correct, but what part of the data is off. Between the two different techniques, while shares dropped with related articles, clicks to the full article were the same as with the disputed flag icon.
Facebook is also launching a new initiative that will further the company’s research on fake news and how to prevent its spread. The company says the expanded research won’t be obvious right away, but could help the platform improve over time.
The social media platform has launched several tools over the last year designed to curb fake news, including that now obsolete disputed flag as well as an “i” icon to learn more about the source, new trust indicators, and eliminating the ability to edit a link preview.
