Mrs. Obama, according to her press secretary Joanna Rosholm, decided to join Snapchat in an effort to engage and communicate more directly with young people. Followers of the First Lady on Snapchat can expect to find Snaps from behind the scenes of the White House, out on the campaign trail, and wherever else the First Lady finds herself on a daily basis. Her upcoming trip to Liberia, Morrocco, and Spain as part of the Let Girls Learn imitative will be the focus of her Snaps in the short term, where she will be joined by none other than Freida Pinto and Meryl Streep as part of a Snapchat story throughout the trip.
Snapchat is but the latest addition to the First Lady’s impressive social media following, a tool that she uses brilliantly to engage and communicate with the country. In her first day on Snapchat we have the First Lady taping an appearance for Ellen, and taking a drive in a car with James Corden for Carpool Karaoke among other things — not bad for a first day. Anyone want to take bets on how long before she ropes the president into a Snap or two?
But beyond her public appearances and remaining first lady obligations, we look forward to seeing what Mrs. Obama has in store for us. Her desire to continue to engage and utilize her vast social following once her run in the White House has concluded has been well documented, and now we can add Snapchat to the list of places where Mrs. Obama can be found.
