Gamers declare war on Jimmy Kimmel, giving his video mockery of YouTube Gaming the most thumbs down of all his videos, and leaving reams of violent comments
Watching TV on your smart living room set is becoming identical to watching video on your laptop or smartphone, and Comcast's new YouTube rival is proof.
Aimed at fed-up millennials, the campaign uses the hashtag #TakeBackTV and mocks the established broadcast model across, TV, social and digital platforms.