See for yourself in 360-degree VR video what lengths some companies go to to grab your attention, then keep it at the world's largest electronics show.
Activision Blizzard has purchased competitive gaming company Major League Gaming (MLG) as part of its plans to launch an eSports-focused broadcast network.
LG has revealed even more of its CES lineup by announcing it will be showing an update to its Tone Infinim audio headset, the HBS-910, at this year's show.
With all the excitement around CES, it's not hard to believe LG just couldn't hold onto its secrets any longer, with new monitors and a 15-inch laptop.