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Adrienne So

Adrienne So

Former Digital Trends Contributor

Adrienne So lives in Portland, Oregon, with her husband, daughter and two dogs. Find more of her work at adrienneso.com.

direct to consumer outdoor gear gallery mhm

Direct-to-consumer outdoor gear is a win-win for consumers, manufacturers

The traditional retail model comes with many built-in costs: renting, staffing sales representatives; or purchasing booth space at trade shows to attract said sales reps or retail buyers. Without a retail markup, products are much cheaper.
Outdoors Features
columbia outdry extreme eco shell feat

Columbia’s OutDry Extreme Eco jacket keeps you dry and helps save the planet

Columbia’s VP of design and innovation, Woody Blackford, took a top-to-bottom approach to create the be all and end all of rain wear. Technical performance, environmental sustainability and clean, minimalist lines were all taken into consideration.
Outdoors Features
how to avoid pfcs in waterproof rain gear why some wrecks the environment

Why some waterproof gear wrecks the environment, and how to avoid it

Most outdoor apparel manufacturers use perfluorocarbons (PFCs) to make waterproof garments. These chemicals are harmful both to you and the environment. Here’s how to avoid them.
Outdoors Features