According to a number of job postings on the e-retailer’s website, the company is starting to staff a private label for its Amazon Fashion.
Since the start of February, Amazon has posted nine positions within its Amazon Fashion Private Label, most based out of Seattle where Amazon has its headquarters. Those positions include an associate merchandiser, fit specialist, and head of product quality and fit. The latter position, based out of Seattle, will “ensure all Amazon fashion products delight our customers in terms of product quality and fit,” the listing states.
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The shift from retailer to manufacturer may seem like Amazon trying to stretch itself too thin, but the e-commerce giant believes it could be an inevitable evolution of the business. At the WWD Apparel and Retail CEO Summit back in October 2015, Jeff Yurcisin, Vice President of clothing at Amazon Fashion, stated that Amazon may start selling clothing because there’s still brands customers want that don’t sell through Amazon. “When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that.”
“When we see gaps, when certain brands have actually decided for their own reasons not to sell with us, our customer still wants a product like that,” Yurcisin said.
The job listings is the latest effort Amazon has made in its ramped-up efforts to enter the fashion world. Last July, the company recruited noted London model Suki Waterhouse for its first fashion campaign. The campaign came during the same month Amazon opened a 46,000-square-foot photography studio in Shoreditch, London to produce advertisements for the fashion brands being sold on Amazon’s European sites. The online giant opened a similar studio in the trendy Williamsburg neighborhood of Brooklyn, NY, two years earlier at the end of 2013.
If and when Amazon’s clothing line comes out, one question will burn in everyone’s mind about the site that made everything cheaper: What will the discounts be?
